Games User Research: Data Analysis & Visualization

This book is your practical guide to transforming raw player data into game-changing improvements. It’s built for GUR professionals, aspiring researchers, designers, and students seeking hands-on skills in analysis and visualization using accessible and open-source software.

Master effective analysis and create compelling visualizations to make your findings heard. Move beyond simply collecting data to truly understanding what it means and how to use it to create better games.

In This Book, You’ll Learn How To:

• Master foundational statistical concepts vital for Games User Research.
• Gain hands-on experience with R and the Google Suite for data analysis.
• Analyze player data using univariate, bivariate, and multivariate methods.
• Create clear, compelling data visualizations to share your findings effectively.
• Process survey results, telemetry, and integrate qualitative feedback.
• Translate complex data into impactful and actionable design recommendations.

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